Behr is one of the most recognized and trusted paint brands in North America, offering a wide range of high-quality paints, primers, stains, and other surface coatings. Established in 1947, Behr has built a reputation for providing innovative, durable, and cost-effective products for both professional contractors and DIY homeowners. Behr is exclusively available at The Home Depot, which has helped solidify its place in the consumer market.

Overview:

  • Founded: 1947 by Otho Behr Jr.
  • Headquarters: Santa Ana, California
  • Exclusive Retailer: The Home Depot

Key Features:

  1. Wide Product Range: Behr offers a variety of paint lines, including interior and exterior paints, primers, stains, and specialty coatings. Their product lines cover a spectrum of needs, from basic wall coverage to premium, high-durability solutions.
  2. Innovative Paint Technology: Behr is known for constantly innovating with new technologies in their paint formulas, such as advanced stain-blocking and mildew-resistant paints, self-priming options, and one-coat coverage paints like BEHR Marquee.
  3. Color Selection: Behr offers an extensive color palette with thousands of colors to choose from. Customers can take advantage of Behr’s color matching services and their online color tools, which help homeowners visualize and select colors more easily.
  4. Affordability: One of the key reasons for Behr’s popularity is its balance of affordability and quality. Behr paints are competitively priced while still offering professional-grade results, making them accessible to both professionals and DIY enthusiasts.
  5. Durability and Performance: Behr products are known for their excellent durability and long-lasting performance. Whether for interior or exterior use, Behr paints provide superior adhesion, resist fading and cracking, and are washable, making them a good choice for high-traffic areas.
  6. Environmental Considerations: Behr is committed to sustainability, and many of its products have low or zero VOCs (volatile organic compounds), contributing to healthier indoor air quality and environmental responsibility. The company has also made strides in eco-friendly packaging and manufacturing practices.

 

Popular Product Lines:

  • BEHR Premium Plus: A widely used interior and exterior paint that combines value with durability and good coverage. It’s known for its washable finish and versatility.
  • BEHR Marquee: Behr’s top-tier paint, offering one-coat coverage under optimal conditions and superior fade resistance. It’s available for both interior and exterior applications and is praised for its long-lasting, vibrant colors.
  • BEHR Ultra: A mid-tier product that combines paint and primer in one, providing good coverage and durability at a slightly lower price point than Marquee.
  • BEHR Premium: Specializes in exterior products such as wood stains, concrete coatings, and waterproofers. This line offers long-lasting protection against weather elements.
  • BEHR Dynasty: One of their newer lines, it offers enhanced stain resistance, scuff-blocking technology, and fast-drying capabilities, aiming at the premium segment for residential use.

Specialty Products:

  • Primers: Behr offers several types of primers for different surface needs, including stain-blocking, multi-surface primers, and specialty primers for masonry or rust prevention.
  • Stains: The brand also offers wood stains, including products that protect decks, fences, and furniture from weathering while enhancing the natural beauty of the wood.
  • Specialty Finishes: Behr provides specialty paints and finishes for particular applications, such as floor coatings, cabinet and trim paints, and textured paints.

Customer Experience:

  • Accessibility: With exclusive availability at The Home Depot, Behr products are easy to find at retail locations across the U.S., Canada, and Mexico. They are also available for purchase online through The Home Depot’s website.
  • Color Matching: Behr is known for its color matching services. The brand provides online tools that allow customers to visualize colors in their space, match existing colors, and explore coordinated palettes.
  • Customer Support: Behr is noted for its strong customer service. Through both The Home Depot and Behr’s website, customers can access paint calculators, instructional videos, and expert advice.

Reputation:

  • Awards and Recognition: Behr consistently ranks highly in consumer reviews and industry awards for its paint quality and value. It is frequently praised in consumer reports for its durability, color accuracy, and ease of application.
  • DIY and Professional Use: Behr products are favored by both DIY homeowners and professional contractors. The brand’s balance of price, quality, and accessibility makes it a go-to choice for many residential and commercial projects.

 

Environmental Commitment:

  • Sustainability Efforts: Behr has made strides in developing eco-friendly products, including low-VOC and zero-VOC paints, and focuses on sustainable manufacturing practices.

Brand Legacy:

Since its founding, Behr has remained a family-oriented company, even after being acquired by Masco Corporation in 1999. Over the years, Behr has stayed committed to providing high-quality, innovative paint products while maintaining affordability for the average consumer.

Overall, Behr is a trusted brand in the paint industry, offering a wide array of high-quality products at competitive prices, supported by innovation, customer service, and a commitment to environmental sustainability.